SECTORAL OBSERVATORIES AND INNOVATION: FIELD STUDY IN BRAZIL AND SPAINl

Código do trabalho: 
T_15_412
Resumo: 
Innovation is seen as being largely responsible for ensuring the survival of organizations, enabling the expansion or creation of new markets and supporting a company's survival. Thus, the innovation process involves improvements along the value chain, covering not only new products, but also improvements in the technologies involved in production, logistics, after-sales service and brand image. However, organizations have great difficulty in the management of strategic information for the business as well as in the management of the knowledge generated from them. For this, the observatories are an alternative in aiding in this process by setting up an organized and structured system of collection, discovery and analysis of strategic information, aimed at improving the performance of organizations in the markets. Thus, this study aims to investigate the role of observatories as agents aiding the process of innovation. For this, in addition to a review of the literature, a field study involving two observatories in Brazil and five in Spain was carried out, identifying value proposition, key activities, products generated, skills, tools and main distribution channels. Among the results achieved, the contribution of observatories in the process of innovation through products and intelligence services, support for decision making, identification of opportunities and the management of new ideas, in addition to favoring the creation of environments knowledge sharing and learning are highlighted.